When a writer regularly employs such flagrantly attention-getting language – the sorts of stylistic and button-pushing literary tactics that virtually anyone who can read will often find irresistible – we have to wonder what kind of audience he is trying to reach with such pyrotechnical prose, and what he wants to do with them once he’s got their attention. Nietzsche, despite his “aristocratic,” anti-democratic views and values, is incongruously popular, from all I can tell. He appears to be more widely read and enjoyed (regardless of whether he is being properly understood) than most other philosophers. Plato often wrote beautifully and lucidly, but despite his enormous influence, it would be stretching things to say that he is popularly read, even when selections from the Apology, the Symposium, and the Republic are required reading in most prep schools and honors programs. The same may be said of Aristotle, Machiavelli, Bacon, Descartes, Kant, Hegel, and that other truly great stylist, Schopenhauer.
Socrates seems (from Plato’s “artfully” recorded dialogues with him as the central figure) to have tailored his speeches to the particular qualities of the person he was addressing. Nietzsche says he selects his proper reader through his technique of scaring away all but his rightful audience, but he seems to have underestimated his charm – or overestimated his power to “scare” away the wrong or unready readers.